A famous brand uses “Happiness Guaranteed” as its punch line to sell more but is that really possible? Happiness is a term that cannot be assessed quantitatively, neither its quality can be checked. Then what are the parameters of guarantee measurement? So it seemed quite funny to me that people really fall for promises that don’t have any soul. At that time, I wasn’t aware of what was coming next.

Just as I was carrying out an e-sojourn, one day I came across “Max’s Happy Family Programme.” I was still fuming over the happiness guaranteed theory and here I am seeing another trusted brand using the same marketing gimmick to attract people. Happy Family Programme, I mocked again. But the thought was lucrative enough to pull me to its webpage maxhealthcare.in and I started browsing through the several pages finally reaching my target. 

Max Happy Family Programme, the header jumped out of the page with the image of a picture perfect family. I don’t know what triggered it, but somehow I could sense practicality in what Max healthcare was saying. It’s very difficult to convince a critic that is sitting out there to bite at every opportunity. But this time Max Healthcare’s concept had won me over. Wondering what the concept was? Of course the Happy Family Programme. They have a noble, an achievable, and a believable thought driving the Happy Family Programme. Max Healthcare aims at serving people and preserving good health and Max Happy Family Programme (MHF) is an extension of this thought.

MHF allows one to choose an Out Patient (OP) plan based on the needs and size of the family. The MHF plan includes Out Patient (day-to-day healthcare) benefits that take care of the various healthcare needs of a family. These benefits are seamlessly delivered at all Max Facilities spread across regions. To give you a brief understanding of how it works the MHF OP plan is divided under the broad categories of family of two, family of four, and family of six with varying features and price range. For a typical family of four the MHF plan covers unlimited consultation at Max facilities with general physician, four free consultations with Specialists, two free health check-ups, and discount on diagnostic care and at the chemist and further discounts for Eye and Dental procedures. To sum it up all, a family of four can avail world class medical care at only Rs 4,500.

The value for money and the value for time both can be found at Max Healthcare. Satisfied after my research, the first thing I did was to call the Panchsheel Park Max Speciality Clinic and book a family-for-six plan for my self and a family-for-four plan to gift to my brother.